Position Summary:
We are looking for a talented and driven Digital Marketing Specialist to join our growing team. If you are passionate about digital marketing and have a proven track record of success, we want to hear from you!
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing strategies. You will work closely with cross-functional teams to enhance our online presence, drive traffic, and generate leads. This role requires a creative thinker with strong analytical skills and a passion for staying ahead of digital marketing trends.
Job Details:
Work from home
Monday to Friday | 8 AM to 5 PM EST
Responsibilities:
- Social Media Management: Develop and execute social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement.
- Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings.
- Pay-Per-Click (PPC) Advertising: Manage PPC campaigns on platforms such as Google Ads and social media channels, including budget management, ad creation, and performance analysis.
- Marketing Analytics: Utilize analytics tools (Google Analytics, social media insights, etc.) to track campaign performance, generate reports, and provide actionable insights for continuous improvement.
- Content Creation Collaboration: Collaborate with the content team to create engaging and relevant content for blogs, email newsletters, and social media posts.
- Email Marketing: Design and execute email marketing campaigns to nurture leads and maintain customer relationships.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field is preferred.
- Minimum of 2 years of experience in digital marketing with a focus on social media, SEO, marketing analytics, and PPC.
- Proficient in digital marketing tools (e.g., Google Ads, Google Analytics, SEMrush).
- Strong understanding of social media platforms and their advertising capabilities.
- Excellent written and verbal communication skills.
- Ability to analyze data and make data-driven decisions.
- Creative mindset with the ability to think outside the box.