Job Overview:

The Marketing Specialist will be responsible for managing digital ad campaigns, creating engaging content, and maintaining the brand’s online presence. The ideal candidate will have a strong understanding of Meta and Google ad management, as well as creative skills for designing promotional materials. This role requires a balance of analytical and creative capabilities to drive successful campaigns and achieve key marketing objectives.

Job Details:

Training Schedule: Monday to Friday, 2:00 AM to 11:00 AM (Manila Time) for approximately one week.
Post-Training Schedule: After training, candidates may shift to a different schedule, as long as there is a 2 to 4-hour overlap.
Work Arrangement: Remote / Work from Home.
Holidays: Observe local holidays based on the candidate’s country of hire.

Responsibilities:

Ad Campaign Management: Develop, implement, and optimize digital advertising campaigns on Meta (Facebook, Instagram) and Google Ads, focusing on lead generation and conversion.
Creative Development: Design compelling visuals and ad creatives using existing brand assets. Collaborate with the team to develop new promotional content for digital campaigns, social media posts, and print materials (e.g., flyers, event promotions).
Performance Analysis: Monitor and analyze key performance indicators (KPIs) such as click-through rates, cost per lead, and impressions. Provide insights and recommendations for improving campaign performance.
Content Creation: Assist in developing copy and visual content for social media posts, email campaigns, and other marketing channels. Ensure all content aligns with brand guidelines and messaging.
Collaboration & Reporting: Work closely with the leadership team to discuss campaign performance, update strategies, and align on promotional activities. Attend weekly meetings to review progress and plan upcoming initiatives.
Brand Consistency: Maintain and uphold brand standards across all marketing materials, ensuring a cohesive and professional appearance.

Qualifications:

Experience: 3+ years of experience in digital marketing, with a focus on Meta and Google Ads.
Creative Skills: Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) for creating visuals and promotional content.
Analytical Skills: Strong ability to interpret data and derive actionable insights from campaign performance metrics.
Communication Skills: Excellent verbal and written communication skills, with the ability to convey ideas clearly and collaborate with cross-functional teams.