Job Summary:
We are looking for an experienced and enthusiastic Social Media Specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media channels.
Job Details:
- Social Media Specialist
- Bridgetowne, QC | Work from home until further notice
- Monday to Friday | 9 AM to 6 PM
- *There would be occasions when you will be requested to drop by the office.
Responsibilities:
- Optimize content on a day-to-day, post-by-post basis and maintain corporate social media pages and profiles.
- Create social media campaigns, posts, and creative assets on authorized social media platforms to support the goals of the business.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Monitor corporate social channels for conversations and mentions that directly impact the company, escalating to the immediate supervisor as needed.
- Monitor social media platforms, trends, activities and develop and/or adjust content to accomplish objectives.
- Moderate user-generated content, messages, and feedback appropriately, based on company and community policies.
- Ensure consistency and adherence to brand standards and brand voice.
- Create a customized social media strategy.
- Answer queries, concerns, and complaints.
- Other tasks that Management may assign from time to time.
Qualifications:
- 2+ years social media experience including moderation and managing brands on social media.
- Expert level of proficiency in the following platforms: Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube and other social media platforms.
- Expert level of proficiency in paid campaigns for the above platforms.
- Excellent writing and communication skills, attention to detail and good organizational skills.
- Hands-on experience in social media content and ads management.
- Ability to deliver social media creative content idea (text, image, GIF and video).
- Solid knowledge of SEO, keyword research, Google Analytics, and web traffic metrics.
- Knowledge of online marketing channels.