Please note that this position is full bilingual, therefore it is required advanced English. Also, please submit your resume on English.
Marketing Assistant
About Us:
Industria Business Lawyers LLP is a fully virtual law firm incorporated in Washington, D.C. with a significant presence in South Florida and New York. The firm focuses on corporate transactions and litigation, with a strong connection to the blockchain community. We specialize in drafting documents, researching regulatory compliance, and undertaking litigation on behalf of our clients located worldwide.
Responsibilities:
- Content Creation and Coordination:
- Draft content for blog posts, newsletters, and social media posts on platforms such as LinkedIn, Twitter, etc...
- Initiate and manage email marketing campaigns via MailChimp
- Coordinate branding and content creation for attorney and client-facing channels (AVVO, Superlawyers, Quora, etc.).
- Manage SEO efforts and website content maintenance.
- Create and maintain infographics for social media posts related to all of our practice areas.
- Consistently post on all our social media platforms such as Instagram, Facebook, Twitter, Linkedin, and YouTube at least once a day. (You will be given guidance and assistance throughout the learning process)
- Edit our formal infographics and podcast videos
Strategic Planning:
- Establish positioning, identify target audiences, and develop marketing plans across different channels and segments.
- Need someone who is versatile, adaptable, and resourceful.
Media Opportunities:
- Identify opportunities for attorneys to appear as contributors in publications and podcasts.
- Communication and Calendar Management:
- Present ideas and deliverables to internal and external teams.
- Maintain a content calendar for social media (LinkedIn and Twitter) and create captivating newsletters.
Additional Responsibilities:
- Record videos and create instructional content. (Creating SOPs)
- Handle other tasks as they arise.
Our Ideal Hire Is:
- Upbeat, optimistic, and aligned with our company values.
- Fast, efficient, and proactive in problem-solving.
- A quick learner with previous marketing experience.
- Excellent written and verbal English skills.
- Detail-oriented and metrics-driven.
- Technologically adept with a reliable internet connection.
- An "A+ player" who collaborates effectively within a team.
Skills and Qualifications:
- Strong project management skills.
- Ability to collaborate with attorneys, staff, and team members.
- At least one year of marketing experience for a law firm or professional services.
- Proven success in developing marketing plans and campaigns.
- Excellent written and verbal communication skills.
- Metrics-driven mindset with a creative eye.
- Experience with marketing automation and CRM tools.
- Canva expertise is highly preferred, we would like someone who can design our graphics and optimize our images.
Some more detailed tasks of what we expect:
Content for our Corporate and Business Practice:
- Educational Content: Develop blog posts that explain complex legal processes in simple terms, such as "Understanding the Basics of Corporate Governance."
- Detailed Service Descriptions: Write comprehensive descriptions of services like "What to Expect from Our Contract Review Services" that detail the process and benefits.
- SEO-Enhanced Content: Ensure each piece of content is optimized for search engines with relevant keywords like "corporate law services," "business litigation expert," and "compliance solutions."
- Targeted Content Advertising: Produce targeted articles for specific audiences, such as "Top 5 Mistakes First-Time Home Buyers Should Avoid" to engage potential real estate clients.
Drafting Content for our Crypto and Blockchain Practice:
- Weekly Articles: Draft and publish weekly articles on topics like "The Future of Cryptocurrency Regulations" or "How Blockchain Can Transform Traditional Business Operations."
- Educational Emails: Send tailored educational emails to LinkedIn connections that provide value and establish the firm's expertise, such as updates on recent blockchain legal developments.
- Social Media Reposts: Curate and share interesting articles and news on cryptocurrencies and blockchain technologies to maintain engagement and demonstrate thought leadership.
General Content Management:
- Blog Management: Regularly update the corporate blog with posts that provide value, showcase services, and incorporate SEO best practices.
- Social Media Coordination: Manage platforms including LinkedIn, Twitter, and Facebook, focusing on creating and sharing content relevant to both corporate and blockchain practices.
- Newsletter and Email Campaigns: Develop and execute a monthly newsletter and targeted email campaigns to both current clients and potential leads that highlight key services, recent case successes, and firm news.
- Video Management: Publish our videos to our channel, website and socials
Bottom Line
- We want to launch a newsletter to our current contact list
- We want to start an email campaign targeted at our referral sources
- We want to improve our SEO efforts
- The website needs to be edited and updated with 3 different types of content
- Edit our videos and infographics
- We need to be constantly posting on our social media good quality content